Have a seat. Have some coffee. Ignore your phone. The next hour is all yours. Isu is a hair dresser that doesn’t just do blow dryers, curlers and scissors. They’ll take their time, for they know yours is precious. In a shop that’s a mix of minimal design and warm accents of wood, Kevin De Bilde shapes your hair to match your persona.
Likewise, the website, cards and all other declinations mirror the understated look. From the logo, we distilled the dividing line between Roman script and Kanji characters, then rotated it 90 degrees. By stretching it further, we elevated that line into a visual element. Simple, but thorough, leaving all the room for you to fill in the blanks with wild ideas for a cut that just says ‘you’.